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Agri distress in rural India: Impact on auto sales

Updated : December 17, 2019 21:36:00 IST

Mahindra & Mahindra's sales dipped post the festive season. However, there was a sharper decline in the rural sector due to unseasonal rainfall.

CNBC-TV18’s Archana Shukla visited a Mahindra dealership in Maharashtra’s Nashik to find out how an easier financing option could help push sales.



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