videos | IST

WPP India is looking at how data can reshape businesses

Data has become the top point for advertisers and agencies ally WPP India held its first summit on data titled ‘Date with Data’.

Data has become the top point for advertisers and agencies ally WPP India held its first summit on data titled ‘Date with Data’.
Storyboard's Farah Bookwala Vhora had conversation with CVL Srinivas, Country Manager at WPP India on how data is getting better return on investment for advertisers but issues around data privacy need to be addressed right away.