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videos | IST

The Media Dialogues: Mullen Lowe Lintas on how to stay relevant through COVID crisis

As companies find their feet out of the COVID-19 lockdown, advertising agencies that service their brand building and communication needs are facing a huge challenge.
Digital media that was growing the fastest has taken on even greater importance, budgets have shrunk and marketing goals and targets are pretty fluid, all conventions are out of the window.
This week on Media Dialgues, Mullen Lowe Lintas is sharing a new initiative to help their brands through this crisis. The top leadership – CEO Virat Tandon, chief strategic officer S Subramayeswar and CCO and chairman Amer Jaleel are discussing what are agencies doing to stay relevant.