• SENSEX
    NIFTY 50
VIDEOS
Advertising

Media Dialogues: Experts discuss role of old fashioned ‘creativity’ as world goes digital

Updated : October 31, 2020 06:21 PM IST

As digital media dominates the landscape, hugely accelerated by the COVID-19 pandemic; and technology becomes pivotal to marketing, what is the role of good old-fashioned ‘creativity’ especially as it was understood in the context of advertising?

In a world upended by COVID-19, what avatar must be advertising agencies assume? CNBC-TV18's Anuradha SenGupta finds out from Arun Iyer, founder, and Creative Partner at Spring Marketing Capital, and Abhijit Avasthi, co-founder of Sideways.
cnbc two logos
To keep watching CNBC-TV18, India's No. 1 English Business News Channel, call your Cable or DTH Operator and subscribe now for just Rs. 4 per month. You can also subscribe to CNBC-TV18 Prime HD for Re 1/- per month.Find out more
Live TV

recommended for you

Advertisement