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Media Dialogues: Experts discuss role of old fashioned ‘creativity’ as world goes digital

Updated : October 31, 2020 06:21 PM IST

As digital media dominates the landscape, hugely accelerated by the COVID-19 pandemic; and technology becomes pivotal to marketing, what is the role of good old-fashioned ‘creativity’ especially as it was understood in the context of advertising?

In a world upended by COVID-19, what avatar must be advertising agencies assume? CNBC-TV18's Anuradha SenGupta finds out from Arun Iyer, founder, and Creative Partner at Spring Marketing Capital, and Abhijit Avasthi, co-founder of Sideways.
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