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Media Dialogues 2020: Does ASCI need more teeth for regulation of advertising?

Updated : July 20, 2020 11:29 PM IST

The COVID-19 pandemic and the nationwide lockdown to deal with it has created so much fluidity that keeping track of everything that is going on, sometimes even the rules directly impact us, has proved to be a humongous challenge.

It has been an opportunity for many.

However, it has also been an opportunity for fraudulent products and unscrupulous advertising claims from anti-coronavirus mattresses to a host of medical remedies claiming to provide immunity and protection from the novel coronavirus - it is a quagmire out there.

Advertising self-regulatory body Advertising Standards Council of India (ASCI) has, therefore, been working overtime since April. It has taken suo-moto cognizance of more than 400 such claims shared on social and digital media and on advertiser websites. Fifty COVID cure advertisements were asked to withdraw and over 90 flagged off to the regulator for potential violation of the Drugs & Magic Remedies Act.

Anuradha Sengupta spoke to Rohit Gupta, Chairman of ASCI to understand this and to find out how to give self-regulation more teeth in a digital world.

Watch this video for more details
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