This summer, beverage brand 7 UP is all set to take consumers on a trip down memory lane with its new campaign, 7 UP Back to Cool.
This drink presents consumers with a blast from the past, with the launch of six vintage designs. The limited-edition packaging is celebrating the spirit and soul of six different decades in history, starting from the 1950s and running through the 2000s.
Inspired by the people, culture and aesthetic of a particular decade, the new bottles reinstate 7 UP's philosophy that there's nothing better than being your true individual self. What made the brand come up with this unique idea?
Gaurav Verma, Director, flavours marketing at PepsiCo India, explains the unique idea behind this new make over