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Mobiles to pilot airline tickets, hotel bookings in India by 2022: Facebook-KPMG

Updated : September 06, 2018 09:12:37 IST

Nearly half of the total consumer loss in airline ticket purchases (11 percent out of 23 percent) and hotel bookings (16 percent out of 32 percent) is on account of media friction (consumer drop-off from their purchase journey).
In fact, the mobile can help airline and hotel brands tap into a potential sales opportunity of $9 billion and $2 billion by reducing media friction, the report added.
India currently has over 400 million smartphone users and over 700 million feature phone users.
Mobiles to pilot airline tickets, hotel bookings in India by 2022: Facebook-KPMG
Published : September 06, 2018 09:12 AM IST

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