• SENSEX
    NIFTY 50
Business

In pics | From Max Touch to Vodafone Idea, the long and complicated history of Vi India

Updated : September 07, 2020 07:23 PM IST

Vodafone Idea launched a unified brand "Vi" today marking the completion of the merger between two telecom companies. Here is a look at the entire history of the brand.

Hutchison Max Telecom Ltd (HMTL), a joint venture between Hutchison Whampoa and the Max Group, was established on February 21, 1992. (Image: Wikimedia Commons)
Hutchison Max Telecom Ltd (HMTL), a joint venture between Hutchison Whampoa and the Max Group, was established on February 21, 1992. (Image: Wikimedia Commons)
The cellular service branded
The cellular service branded "Max Touch" was launched in 1994 after a licence to operate in Mumbai (then Bombay) circle was awarded to Hutchison Max by the Department of Telecommunications (DoT) in November 1994. (Image: PTI)
It was rebranded Hutch after it expanded its operations across the country. (Image: Reuters)
It was rebranded Hutch after it expanded its operations across the country. (Image: Reuters)
HMTL was renamed Hutchison Essar Limited (HEL) in August 2005. (Image: Reuters)
HMTL was renamed Hutchison Essar Limited (HEL) in August 2005. (Image: Reuters)
In July 2011, Vodafone Group bought the mobile phone business of its partner Essar. (Image: Reuters)
In July 2011, Vodafone Group bought the mobile phone business of its partner Essar. (Image: Reuters)
A newly-merged entity named Vodafone Idea Limited was established in August 2018 after Vodafone and idea merged to counter Jio. (Image: Reuters)
A newly-merged entity named Vodafone Idea Limited was established in August 2018 after Vodafone and idea merged to counter Jio. (Image: Reuters)
Vodafone Idea re-branded
Vodafone Idea re-branded "Vi" on September 7 marking the completion of the merger between the two telecom companies. (Image: Reuters)
Published : September 07, 2020 07:23 PM IST
Live TV

recommended for you

Ask Our Experts CNBC TV18

Advertisement