YouTube is betting big on the local vernacular languages in India to grow its business in the country, reported The Economic Times.
Marc Lefkowitz, head of YouTube Content Creator and Artist Development for APAC, told the newspaper that it is expecting a 40 percent growth in Marathi, Tamil, Telugu and Bengali content by next year.
Lefkowitz, in an interview to The Economic Times, said that about 95 percent of Indian consumers are consuming content in local languages and dialects.
India is one of the fastest growing market for YouTube with 245 million subscribers and 90 percent users accessing the platform from the mobile, the report said.
YouTube unveiled its second pop-up space in India, and the first in Delhi NCR on Thursday.
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First Published: IST