Xiaomi, Samsung, Realme dominated Diwali smartphone sales, says Counterpoint
Updated : November 28, 2018 03:15 PM IST
According to market research firm Counterpoint Research's "Market Pulse", this was driven by e-commerce platform Amazon India and Flipkart's series of online sales and OEM promotions (such as Mi.com) that offered deep discounts and no-cost EMI on debit and credit cards.
While Xiaomi dominated the season with record performance, thus, widening gap with rivals, smartphone player Realme witnessed a record performance for any new brand ever in India, becoming the second largest brand across the e-commerce channels.
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