Technology Xiaomi: A Chinese startup out to challenge Google, Amazon Updated : June 21, 2018 01:58 PM IST The 8-year-old is a star among the Chinese unicorns, a term that refers to startup companies that are valued at more than $1 billion. Xiaomi — pronounced "SHEE-YOW'-mee" — was founded in 2010 by CEO Jun Lei and seven colleagues who included veterans of Alphabet Inc.'s Google, Microsoft Corp. and Motorola Inc. Subscribe to Moneycontrol PRO at just Rs.33/- per month for the first year. Use code SUPERPRO. Limited period offer. Available on Web and Android.