Why Tim Cook is not able to sell 'super premium' iPhones in India
Updated : January 31, 2019 06:41 AM IST
According to Counterpoint Research, Samsung led the premium smartphone segment in India in 2018 with a 34 percent share, followed closely by OnePlus at 33 percent which was the best-selling device of the year.
Industry experts say that it might be a continuing struggle for Apple to build upon volumes in a very price-sensitive India market (85 percent market below $200), where it currently holds a share which is less than even 2 percent.
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