What's your data worth to Big Tech? US bill would compel answer
Updated : June 25, 2019 11:47 AM IST
The legislation floated Monday by Senators Mark Warner, D-Va., and Josh Hawley, R-Mo., goes to the heart of the tech giants' lucrative business model: harvesting data from platform users and making it available to advertisers so they can pinpoint specific consumers to target.
The measure would require commercial services with more than 100 million active monthly users to disclose to their customers and financial regulators the types of data they collect.
The Internet Association, the tech industry's major trade group representing Facebook, Google and dozens of other tech companies including Netflix and Airbnb, said Monday that it supports a comprehensive data privacy law.
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