From recommending what you need to buy on a shopping site to who you should be friends with on a social network,
Artificial Intelligence (AI) has established itself as a guiding force in our lives.
The growing importance of this technology, however, has also made people aware of the biases that have become part of it, increasing the pressure on technology companies to make amends.
Google, for example, has now established an external advisory council to help the tech giant develop AI technology in an ethical and responsible way.
Amazon this month announced that it was working with the National Science Foundation (NSF) to commit up to $10 million each in research grants over the next three years focused on fairness in AI.
"We believe we must work closely with academic researchers to develop innovative solutions that address issues of fairness, transparency, and accountability and to ensure that biases in data don't get embedded in the systems we create," Prem Natarajan, Vice President of Natural Understanding in the Alexa AI group at Amazon, wrote in a blog post.
Biased automation tools could push disadvantaged communities further to the margins. Imagine, for example, an AI recruitment tool that considers women to be less intelligent. If a job portal employs such a tool, it is more likely to recommend males to an organisation planning to hire new people.
What about the AI assistants that we have on our devices? If Google Assistant, Siri, or for that matter Alexa, talks to us in a female voice, it could make our kids believe that women - not men -- are supposed to be assistants.
According to a report in the investigative journalism website ProPublica, one risk assessment tool commonly used in US court rooms was found recommending lighter punishment for white people than black people.
Making AI unbiased has, therefore, become essential for human freedom and for ensuring equal opportunities for all and fighting discrimination. But why do AI tools show bias and reflect the prejudices which are already existing in our society?
This is partly because the community that builds AI does not adequately reflect the diversity in the world. According to a 2018 World Economic Forum Report, only 22 percent of AI professionals globally are female.
"If AI systems are built only by one representative group such as all male, all Asian or all Caucasian; then they are more likely to create biased results," Mythreyee Ganapathy, Director, Program Management, Cloud and Enterprise, Microsoft, told IANS.
"Data sets that will be used to train AI models need to be assembled by a diverse group of data engineers. A simple example is data sets that are used to train speech AI models which focus primarily on adult speech samples unintentionally exclude children and hence the models are unable to recognise children's voices," she pointed out.Making AI unbaised may not ultimately make the world fair for all, and yet it could be an important step towards fighting prejudices and creating equal opportunities.