The Tata Group is now making clear the ambitious plan for Tata Digital, its youngest business being built around the 'super app' theme.
What is a super app? It is pretty much a digital mall, where the customer can get everything they need from the same app - be it groceries, medicines, and much more.
No wonder then that large conglomerates are eyeing the 'super app' play to keep the customers within their digital premises, to cross-sell products across categories and get the maximum share of their wallets.
While Reliance's Jio and Amazon have been aggressively building this for the past few years, some would assume that one of the oldest business houses in the country - the Tata Group, may be late to the party.