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By Pihu Yadav Mar 3, 2023 1:12:41 PM IST (Published)
According to a survey by Redseer Strategic Consultants, Indian apps now stand up well to international short-form apps and lead in terms of content depth in three of the top five content genres, with notable variations in offers around music/dance and dialogue/acting content.
A possibility of $8–$12 billion by 2030 may exist in the Indian short-form video market monetisation, according to a report released on Friday.
According to a survey by Redseer Strategic Consultants, Indian apps now stand up well to international short-form apps and lead in terms of content depth in three of the top five content genres, with notable variations in offers around music/dance and dialogue/acting content.
According to the analysis, marketing expenditures on influencers would increase from their present level of $0.35 to $0.4 billion to $2.8 to 3.5 billion in 2028.