Korean tech giant Samsung seems to have hit a jackpot with its newly launched Galaxy S9 and S9+models. As per a report by the analyst firm Canalys, the company has shipped over 8 million units of the fl agship models within just a month of their launch.
The performance by the new models, as per the report in their launch period is similar to that of its predecessor S8 series but not as good as that of the S7 series that had surpassed the 9 million mark. “Samsung’s performance is impressive, considering the Galaxy S9 is not a major step up from the S8…Samsung has made significant improvements to its go-to-market strategy, with wider availability of the S9 in more markets at launch… it is clear that as the worldwide market slows, Samsung will sacrifice margin to defend its share,” analyst Ben Stanton was quoted saying in the report.
The success of the new model also comes as per the report at a time when the rival Apple encountered a disappointing quarter for its iPhone X that saw less than 14 million shipments. “Apple’s iPhone X performance in Q1 is a clear indication of the challenges that premium smartphones now face…The novelty of premium smartphones is wearing off,” stated analyst TuanAnh Nguyen, who was quoted in the report.
First Published: IST