Business Reed Hastings is bringing the Obamas to Netflix—here's the strategy that helped him grow a billion-dollar business Updated : May 24, 2018 11:08 AM IST The news comes less than two years after Mic first reported that Obama had plans to continue a career in digital media. The company recently boasted of high subscriber growth, which, among other successes, sent stock prices soaring. Hastings used first principles thinking to scale Netflix from a DVD-rental service in the late 1990s into one of the world's most popular streaming services. Subscribe to Moneycontrol PRO at just Rs.33/- per month for the first year. Use code SUPERPRO. Limited period offer. Available on Web and Android.