People happy to share personal data for better pricing,service, reveals survey
Updated : April 11, 2019 03:53 PM IST
The "significant personal information" that people are willing to share includes income, location data and lifestyle information, the survey by IT firm Accenture said.
Benefits for which the personal data are traded include quicker loan approvals, discounts on gym memberships and personalised offers based on location, said the survey which had 2,000 respondents from the country.
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