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Politics

Narendra Modi engaged celebrities to increase his Twitter visibility, says study

Updated : March 24, 2019 03:18 PM IST

Joyojeet Pal, associate professor at the University of Michigan, examined over 9,000 tweets from @narendramodi between February 2009 and October 2015 to research Modi's engagement with Indian public figures pre- and post-elections.
Modi started tweeting in the year 2009 when he was among a very few leaders of India on a social media platform. By October 2012, he had over one million followers. At present, his account has over 46 million followers.
Narendra Modi engaged celebrities to increase his Twitter visibility, says study

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