Technology Memes emerge as social media art, comment and empowerment tool Updated : December 31, 2018 06:45 PM IST And when India's twin obsessions cinema and politics combine, you get a meme that is not just just humour but a biting comment on contemporary times and also a tool of empowerment and expression. Like when a cow replaced antagonist Ganesh Gaitonde in a defining scene from Netflix's India original "Sacred Games", based on a book by author Vikram Chandra on Mumbai's underworld. Subscribe to Moneycontrol PRO at just Rs.33/- per month for the first year. Use code SUPERPRO. Limited period offer. Available on Web and Android.