LinkedIn introduces videos for 'Sponsored Content'
Updated : April 18, 2018 02:21 PM IST
Marketers can use native video ads to build brand awareness with rich visual stories and target the right audience by traits such as job title, seniority, company name, industry and skills.
New formats of videos such as explainer videos, employee advocacy videos, TV commercials (TVCs) and testimonials will take the B2B video beyond the talking head this year
In December 2016, Microsoft completed the acquisition of LinkedIn for over $26 billion.