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    Krikey launches augmented reality-based game YAATRA with Jio

    Krikey launches augmented reality-based game YAATRA with Jio

    Krikey launches augmented reality-based game YAATRA with Jio
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    By CNBC-TV18  IST (Updated)

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    Jio users will get exclusive access to 3D Avatar feature, Gameplay tokens (to unlock additional weapons and powers) and Game levels.

    Krikey has launched new augmented reality-based game YAATRA in association with Jio in India.
    Earlier, Jio led a Series A funding round, taking the total amount raised by Krikey to $22 million (about Rs 162 crore).
    Krikey founders Jhanvi and Ketaki Shriram, said, “Our vision with Krikey is to bring together inspiration and reality in an immersive way. With augmented reality,we are able to bring fantasy worlds into your home, straight through the window of your mobile phone.”
    Now players can step into the action-adventure story of YAATRA and join the quest to defeat a monster army with only mobile phone camera.
    Players can also battle through different levels of combat and puzzle games using weapons such as bow and arrow, chakra, lightning and fire bolts.
    Once users complete their gameplay, they can choose to share a personalised video with friends.
    There are also video feeds to see gameplay videos posted by other users and a digital training ground where players can practice their bow and arrow skills before playing again.
    Jio users will get exclusive access to 3D Avatar feature, Gameplay tokens (to unlock additional weapons and powers) and Game levels.
    Akash Ambani, director at Jio, said, "Krikey will inspire a generation of Indians to embrace Augmented Reality. Our vision is tobring the best experiences from across the world to India and the introduction of YAATRA is a step in that direction. Augmented Reality gaming takes the user into a world of its own, and we invite every Jio and non-Jio userto experience AR through Yaatra”
    Krikey is now available for free on the IOS App Store and Google PlayStore.
     RIL, the promoter of Reliance Jio, also controls Network18, the parent company of CNBCTV18.com.
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