Technology Instagram expands into long videos, will compete with YouTube Updated : June 21, 2018 12:23 PM IST Instagram, which was founded in 2010 as a photo-sharing app, has surpassed 1 billion users. Instagram does not immediately plan to share revenue with video creators but may in the future. Subscribe to Moneycontrol PRO at just Rs.33/- per month for the first year. Use code SUPERPRO. Limited period offer. Available on Web and Android.