Indians won't mind ads during Netflix if given good deal
Updated : June 17, 2019 02:10 PM IST
80 percent of Indian respondents are open to a hybrid model of reduced price subscription video-on-demand (SVOD) services with some ad funding.
Offline downloads (42 percent), access on mobile (42 percent) and using less data on mobile (40 percent) were the top three OTT service features most wanted by Indian consumers.
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