Indian smartphone market expands 14.5% in 2018, says IDC
Updated : February 12, 2019 01:45 PM IST
During the December quarter, smartphone shipment expanded 19.5 percent year-on-year to 36.3 million units from 30.3 million units in the same period the previous year, driven primarily by multiple rounds of sales by e-tailers beyond the festive Diwali period lasting into December.
However, shipment numbers in December 2018 quarter were down 15.1 percent compared to the July-September 2018 period, owing to high channel inventory.
Under the new foreign direct investment (FDI) rules for online marketplaces, such e-commerce companies, among other provisions, are barred from exclusive tie-ups with brands.
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