Indian OTT market may reach $5 billion by 2023, says BCG
Updated : November 21, 2018 05:36 AM IST
The report named 'Entertainment Goes Online' expects the advertising-based video on demand to be 43 percent of the OTT market, subscription video on demand and transactional video on demand to constitute 32 percent, while international market to account for 25 percent.
OTT is the delivery of film and TV content through the Internet, without requiring users to subscribe to a traditional cable or satellite.
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