Indian consumers prefer free digital content over paid services like Netflix, Amazon, says report
Updated : October 22, 2018 06:37 AM IST
For its report, Jana surveyed nearly 2,000 mCent users in India to determine consumer sentiment and trends across the streaming video landscape.
The study found that 63.7 percent of surveyed users said they only stream free content from platforms like YouTube, MXPlayer and Fox's Star India network backed digital platform Hotstar.
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