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India iPhone sales to fall for first time in four years, says Counterpoint

Updated : November 06, 2018 07:43 AM IST

The Cupertino, California company's struggle to break through with India's 1.3 billion consumers swung more sharply into focus this week after Apple blamed a disappointing set of sales forecasts on a handful of big emerging markets.
Chief Executive Tim Cook said after publishing third quarter results that sales were flat in India in the fourth quarter, which includes a month-long festive season culminating this week in Diwali - a bumper period for electronics sales.
Cook on Thursday called the company's problems in India "speed bumps along a very long journey" and most analysts say that the prestige of Apple's brand should allow it to claim back lost ground as Indians' spending power continues to grow.
India iPhone sales to fall for first time in four years, says Counterpoint

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