India iPhone sales to fall for first time in four years, says Counterpoint
Updated : November 06, 2018 07:43 AM IST
The Cupertino, California company's struggle to break through with India's 1.3 billion consumers swung more sharply into focus this week after Apple blamed a disappointing set of sales forecasts on a handful of big emerging markets.
Chief Executive Tim Cook said after publishing third quarter results that sales were flat in India in the fourth quarter, which includes a month-long festive season culminating this week in Diwali - a bumper period for electronics sales.
Cook on Thursday called the company's problems in India "speed bumps along a very long journey" and most analysts say that the prestige of Apple's brand should allow it to claim back lost ground as Indians' spending power continues to grow.