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In Pictures: At WWDC 2019, Apple previews new software as it diversifies beyond iPhones

Updated : 2019-06-04 06:50:40

Apple, beset by falling iPhone sales, announced upcoming changes to its phone and computer software intended to highlight its increasing emphasis on digital services and to further position it as a fierce guardian of personal privacy. The revisions previewed Monday during a conference in San Jose, California, included a new feature that will let people log into apps and other services with an Apple ID instead of relying on similar sign-in options from Facebook and Google — two companies that mine data to sell advertising. Apple said it won't collect tracking information about users from that service. As part of that feature, Apple will also let users mask their true email addresses when signing into apps and services. That will involve faux email addresses that automatically forward to the user's personal email. When the next version of the iPhone software comes out this fall, Apple is also promising to give people the option of limiting the time apps can follow their locations and prevent tracking through Bluetooth and Wi-Fi signals. The revisions are part of Apple's ongoing attempts to differentiate itself from other technology giants, many of whom offer free services in exchange for personal data such as whereabouts and personal interests, which in turn fuels the advertising that generates most of their revenue. Apple, by contrast, makes virtually all its money selling devices and services, making it easier for CEO Tim Cook to embrace "privacy is a fundamental human right" as one of the company's battle cries in an age of increasingly intrusive technology.

Apple CEO Tim Cook speaks at the Apple Worldwide Developers Conference in San Jose, Calif., Monday, June 3, 2019. (AP Photo/Jeff Chiu)
Apple CEO Tim Cook speaks at the Apple Worldwide Developers Conference in San Jose, Calif., Monday, June 3, 2019. (AP Photo/Jeff Chiu)
Apple's Toby Paterson speaks about Apple Pencil at the Apple Worldwide Developers Conference in San Jose, Calif., Monday, June 3, 2019. (AP Photo/Jeff Chiu)
Apple's Toby Paterson speaks about Apple Pencil at the Apple Worldwide Developers Conference in San Jose, Calif., Monday, June 3, 2019. (AP Photo/Jeff Chiu)
Apple CEO Tim Cook speaks at the Apple Worldwide Developers Conference in San Jose, Calif., Monday, June 3, 2019. (AP Photo/Jeff Chiu)
Apple CEO Tim Cook speaks at the Apple Worldwide Developers Conference in San Jose, Calif., Monday, June 3, 2019. (AP Photo/Jeff Chiu)
A crowd waits in line before an announcement at the Apple Worldwide Developers Conference in San Jose, Calif., Monday, June 3, 2019. (AP Photo/Jeff Chiu)
A crowd waits in line before an announcement at the Apple Worldwide Developers Conference in San Jose, Calif., Monday, June 3, 2019. (AP Photo/Jeff Chiu)
Attendees await the start of the keynote address at the Apple Worldwide Developers Conference in San Jose, Calif., Monday, June 3, 2019. (AP Photo/Jeff Chiu)
Attendees await the start of the keynote address at the Apple Worldwide Developers Conference in San Jose, Calif., Monday, June 3, 2019. (AP Photo/Jeff Chiu)
Apple CEO Tim Cook speaks at the Apple Worldwide Developers Conference in San Jose, Calif., Monday, June 3, 2019. (AP Photo/Jeff Chiu)
Apple CEO Tim Cook speaks at the Apple Worldwide Developers Conference in San Jose, Calif., Monday, June 3, 2019. (AP Photo/Jeff Chiu)
Apple CEO Tim Cook speaks about Apple Watch at the Apple Worldwide Developers Conference in San Jose, Calif., Monday, June 3, 2019. (AP Photo/Jeff Chiu)
Apple CEO Tim Cook speaks about Apple Watch at the Apple Worldwide Developers Conference in San Jose, Calif., Monday, June 3, 2019. (AP Photo/Jeff Chiu)
Apple's Kevin Lynch talks about the Apple Watch at the Apple Worldwide Developers Conference in San Jose, Calif., Monday, June 3, 2019. (AP Photo/Jeff Chiu)
Apple's Kevin Lynch talks about the Apple Watch at the Apple Worldwide Developers Conference in San Jose, Calif., Monday, June 3, 2019. (AP Photo/Jeff Chiu)
Apple's Kevin Lynch talks about the Apple Watch at the Apple Worldwide Developers Conference in San Jose, Calif., Monday, June 3, 2019. Apple also unveiled several new apps for its smartwatch, including independent apps that don't rely on the iPhone in another sign of the company's determination to lessen its dependence on that product. (AP Photo/Jeff Chiu)
Apple's Kevin Lynch talks about the Apple Watch at the Apple Worldwide Developers Conference in San Jose, Calif., Monday, June 3, 2019. Apple also unveiled several new apps for its smartwatch, including independent apps that don't rely on the iPhone in another sign of the company's determination to lessen its dependence on that product. (AP Photo/Jeff Chiu)
Apple's Kevin Lynch talks about the Apple Watch at the Apple Worldwide Developers Conference in San Jose, Calif., Monday, June 3, 2019. The App Store will be available on the watch, making it possible for people to find and download apps right on their watch — expanding the availability of purchases that generate commissions for Apple. (AP Photo/Jeff Chiu)
Apple's Kevin Lynch talks about the Apple Watch at the Apple Worldwide Developers Conference in San Jose, Calif., Monday, June 3, 2019. The App Store will be available on the watch, making it possible for people to find and download apps right on their watch — expanding the availability of purchases that generate commissions for Apple. (AP Photo/Jeff Chiu)
Craig Federighi, Apple's senior vice president of Software Engineering, speaks at the Apple Worldwide Developers Conference in San Jose, Calif., Monday, June 3, 2019. (AP Photo/Jeff Chiu)
Craig Federighi, Apple's senior vice president of Software Engineering, speaks at the Apple Worldwide Developers Conference in San Jose, Calif., Monday, June 3, 2019. (AP Photo/Jeff Chiu)
Apple's Kevin Lynch speaks on Apple Watch at the Apple Worldwide Developers Conference in San Jose, Calif., Monday, June 3, 2019. (AP Photo/Jeff Chiu)
Apple's Kevin Lynch speaks on Apple Watch at the Apple Worldwide Developers Conference in San Jose, Calif., Monday, June 3, 2019. (AP Photo/Jeff Chiu)
Craig Federighi, Apple's senior vice president of Software Engineering, speaks at the Apple Worldwide Developers Conference in San Jose, Calif., Monday, June 3, 2019. Software revisions included a new feature that will let people log into apps and other services with an Apple ID instead of relying on similar sign-in options from Facebook and Google — two companies that mine data to sell advertising. Apple said it won't collect tracking information about users from that service. (AP Photo/Jeff Chiu)
Craig Federighi, Apple's senior vice president of Software Engineering, speaks at the Apple Worldwide Developers Conference in San Jose, Calif., Monday, June 3, 2019. Software revisions included a new feature that will let people log into apps and other services with an Apple ID instead of relying on similar sign-in options from Facebook and Google — two companies that mine data to sell advertising. Apple said it won't collect tracking information about users from that service. (AP Photo/Jeff Chiu)
Craig Federighi, Apple's senior vice president of Software Engineering, speaks at the Apple Worldwide Developers Conference in San Jose, Calif., Monday, June 3, 2019. (AP Photo/Jeff Chiu)
Craig Federighi, Apple's senior vice president of Software Engineering, speaks at the Apple Worldwide Developers Conference in San Jose, Calif., Monday, June 3, 2019. (AP Photo/Jeff Chiu)
Apple's Haley Allen speaks about the Apple Watch at the Apple Worldwide Developers Conference in San Jose, Calif., Monday, June 3, 2019. (AP Photo/Jeff Chiu)
Apple's Haley Allen speaks about the Apple Watch at the Apple Worldwide Developers Conference in San Jose, Calif., Monday, June 3, 2019. (AP Photo/Jeff Chiu)
Apple's Stacey Lysik speaks at the Apple Worldwide Developers Conference in San Jose, Calif., Monday, June 3, 2019. (AP Photo/Jeff Chiu)
Apple's Stacey Lysik speaks at the Apple Worldwide Developers Conference in San Jose, Calif., Monday, June 3, 2019. (AP Photo/Jeff Chiu)
Apple CEO Tim Cook speaks about the Mac Pro at the Apple Worldwide Developers Conference in San Jose, Calif., Monday, June 3, 2019. (AP Photo/Jeff Chiu)
Apple CEO Tim Cook speaks about the Mac Pro at the Apple Worldwide Developers Conference in San Jose, Calif., Monday, June 3, 2019. (AP Photo/Jeff Chiu)
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