Technology How did baniya billionaires become digital disruptors? Updated : January 28, 2019 07:37 PM IST Utilising new technologies like Artificial Intelligence (AI), Machine Learning (ML) and data analytics in their businesses, they know better what the young buyers' preferences are. Today, India's Gen-Y shop using a mix of online and offline modes where they compare prices and refer to reviews online even when they shop in an offline store. Subscribe to Moneycontrol PRO at just Rs.33/- per month for the first year. Use code SUPERPRO. Limited period offer. Available on Web and Android.