Google to make information on political ads on its platform public
Updated : January 22, 2019 12:42 PM IST
Google's initiative is aimed at bringing "openness to election advertising online and enabling voters to get the election-related information they need".
The move comes at a time when digital platforms have come under pressure to bring transparency into political ads, and are facing increased scrutiny in large markets that are headed for elections.
Last month, Facebook had said it will make it compulsory for advertisers to disclose their identity and location before any such advertisement material can be run on the popular social media platform and Instagram.