Google inks pact with Disney to run online ads
Updated : November 28, 2018 03:42 PM IST
As part of a global strategic relationship with Google, Disney will bring its entire global digital video and display business onto Google Ad Manager, which will serve as its core ad technology platform, Philipp Schindler, Chief Business Officer at Google, said in a blog post.
With the partnership, Disney will be able to serve video ads effortlessly on the web, in mobile apps, streaming through connected TVs and for live events, Schindler said.
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