Startup Google forced us to roll back cashback campaign, claims Paytm Updated : September 20, 2020 07:15 PM IST The company in a blog alleged that it was arm-twisted to take down its campaign while Google Pay has been running similar cricket-based promotions. Google had blocked Paytm on its Play store following a policy update on September 18. The homegrown financial services firm Paytm said that it was forced to comply with Google's mandate to remove the UPI cashback and scratch cards campaign to get relisted on the Android Play Store. Subscribe to Moneycontrol PRO at just Rs.33/- per month for the first year. Use code SUPERPRO. Limited period offer. Available on Web and Android.