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    Flipkart acquires AI led startup Liv.ai to target local language speakers

    Flipkart acquires AI led startup Liv.ai to target local language speakers

    Flipkart acquires AI led startup Liv.ai to target local language speakers
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    By Suman Singh   IST (Published)

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    In its effort to build e-commerce for everyone, Bengaluru-based Flipkart, has acquired an artificial intelligence (AI) led speech recognition startup Liv.ai, which supports 10 major Indian languages that include Hindi, Bengali, Punjabi, Marathi, Gujarati, Kannada, Tamil, Telugu and Malayalam.

    In its effort to build e-commerce for everyone, Bengaluru-based Flipkart, has acquired an artificial intelligence (AI) led speech recognition startup Liv.ai, which supports 10 major Indian languages that include Hindi, Bengali, Punjabi, Marathi, Gujarati, Kannada, Tamil, Telugu and Malayalam.
    The acquisition of the speech-to-text platform puts Flipkart at a position to lead and solve language barrier problem and will add technology innovations both through in house efforts as well as inorganic route, Flipkart said.
    This will help Flipkart to build voice and speech capabilities that will get next 200 million online shoppers, who will prefer native language interaction on the web, the company said.
    “The next wave of growth of internet users is coming from tier 2+ cities and 70 percent of these current internet users are vernacular language speakers and this proportion is only increasing," Kalyan Krishnamurthy, chief executive officer, Flipkart said.
    Given the complexities in typing on vernacular keyboards, voice will become a preferred interface for new shoppers. One does understand that building a voice interface is complex, and is especially challenging in Indian context given multiple languages and accents. The team at Liv has been able to solve this through multiple technological innovations including deep neural net based methods, he added.
    “Building a voice interface is complex, and is especially challenging in Indian context given multiple languages and accents. At Liv we are proud of the team that surmounted many challenging problems to deliver a remarkable Speech recognition solution for India. While Flipkart has been solving for quintessential Indian problems, it is an exciting time for us to join in and solve it together,” Subodh Kumar, chief executive and co-founder, Liv said.
    Liv’s co-founders Subodh Kumar, Sanjeev Kumar and Kishore Mundra will join the ecommerce company as a part of the deal, the statement said.
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