Fitbit launches lower-cost fitness devices to combat Samsung, Apple
Updated : March 06, 2019 11:04 PM IST
San Francisco-based Fitbit said the Versa Lite smartwatch will cost $160, down from $200 for the full version. While still tracking workouts and heart rate, it will lack some features such as the ability to store music directly on the watch.
In 2018, Fitbit sold 5.5 million smartwatches, behind the biggest seller Apple Inc's 22.5 million units, but just ahead of Samsung's 5.3 million units, according to data firm Strategy Analytics.