Technology

Facebook launches searchable database for US political ad spending

Updated : October 23, 2018 11:43 PM IST

The move comes as social media platforms face the threat of US regulation over the lack of disclosure on such spending.

Facebook also has faced a barrage of criticism from users and lawmakers after it said last year that Russian agents used its platform to spread misinformation before and after the 2016 US presidential election, an accusation Moscow denies.

Facebook launches searchable database for US political ad spending

Facebook Inc on Tuesday unveiled a searchable database that will provide information on spending by advertisers for political ads and issues of national importance in the run-up to the midterm elections.

The move comes as social media platforms face the threat of US regulation over the lack of disclosure on such spending.

The database called "Ad Archive Report" will be updated weekly with details on who spent how much for political ads. For example, a page supporting Texas Democratic US Senate contender Beto O'Rourke, reveals spending of $5.4 million from May-Oct. 20. The page name is "Beto for Texas".

The Trump Make America Great Again Committee, a fundraising organization for President Donald Trump, was second during the period with spending of $3.1 million.

The report, which houses political ads for up to seven years, will be available to anyone regardless of whether they are a Facebook user or not, the company said.

Alphabet Inc's Google launched a similar feature in August.

Have you signed up for Primo, our daily newsletter?

It has all the stories and data on the market, business, economy and tech that you need to know.

To keep watching CNBC-TV18, India's No. 1 English Business News Channel, call your Cable or DTH Operator and subscribe now for just Rs. 4 per month. You can also subscribe to CNBC-TV18 Prime HD for Re 1/- per month.Find out more