Bumble said Chopra will become "partner, advisor, and investor" to the tech firm in its India launch. Chopra reportedly helped the dating app start its networking app, Bumble Bizz, last year in October.
The actress becomes the latest in a string of celebrities to take a stake in a tech venture. Hollywood actor Ashton Kutcher has invested in various companies including AirBnb and Spotify, while Leonardo DiCaprio, Beyonce and Tyra Banks are among others who have reportedly backed tech ventures.
Whitney Wolfe Herd, the founder of the dating app Bumble, told CNN, that Chopra had told her earlier that India needed Bumble, adding that the one of the major challenges entering the Indian market is "localizing the experience and attracting women" — this is the part where Chopra will help the app to gain its popularity in India.
A new chapter for me! I am so excited to partner with @bumble and @holbertonschool as an investor. I’m honored to join two companies that strive to expand gender diversity in the tech space, and make a social impact for the greater good... let’s do this!! pic.twitter.com/xBdC13XE0n
Bumble's India app will reportedly be available in Hindi and Hinglish and will roll out safety features before entering the market. Hinglish is a combination of Hindi and English. The app will be available on iOS and Android.
Herd told CNN that women will only be required to provide the first initial of their name and the app will provide new ways to report "bad behaviour".
The app already has photo verification features and more than 4,000 content moderators who review the photos and profiles.
This is Chopra's second time investing in a startup. Her first time was with a with a computer training school called Holberton School. The campus has neon lights, meeting rooms named after famous people, among others and uses projects and group learning to teach software development.