Apple TV Plus may release few upcoming original films in theaters before streaming
Updated : September 28, 2019 01:09 PM IST
The tech giant was following a strategy similar to Amazon's which gave the Oscar-winning "Manchester by the Sea" a three-month theatrical run in 2016.
Apple's decision to give films proper theatrical releases comes at a time when its rival Netflix was going head-to-head with major theatre distributors such as Regal and AMC.
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