Apple shaves cost from displays in newest iPhones, says TechInsights
Updated : September 26, 2018 08:34 AM IST
Apple released a trio of new phones earlier this month, including an update on last year's iPhone X, called the iPhone Xs, that starts at $999, and the budget-minded iPhone Xr that starts at $749.
But it was the iPhone Xs Max - with a 6.5-inch display that uses so-called OLED technology for richer colours - that pushed new pricing boundaries, starting at $1,099.
In its cost analysis released on Tuesday, TechInsights found that the single priciest part in the iPhone Xs Max - the display - cost $80.50, compared with $77.27 for last year's iPhone X, which featured a smaller 5.8-inch screen.