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Technology

Apple invites Hollywood to Silicon Valley in TV push

Updated : March 25, 2019 02:40 PM IST

"It's show time" is how the iPhone maker billed the affair slated for the Steve Jobs Theater at its Cupertino, California, headquarters. Analysts believe it will be the technology company's first splashy launch event that will not feature new gadgets or hardware.
Hollywood celebrities are likely to trek to Apple's Cupertino home to greet the debut of a revamped Apple TV digital storefront. Apple has commissioned programming from A-list names such as Jennifer Aniston, Reese Witherspoon, Oprah Winfrey and Steven Spielberg.
Apple will join a crowded field where rivals such as Amazon.com's Prime Video and Netflix Inc have spent heavily to capture viewer attention and dollars with award-winning series and films.
Apple invites Hollywood to Silicon Valley in TV push

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