Amazon, Ola, Flipkart bet on lightweight apps to reach out to users in small towns, says report
Updated : July 26, 2018 11:35 AM IST
Ola ET that the deployment of Ola Lite, weighing only 1MB, has helped the company reach out to the users in tier 2 and tier 3 towns.
Amazon India pointed out that more than 65 percent of its orders come from tier 2 and below geographies.
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