What happened when 'Hamara Bajaj' was pitched to Rahul Bajaj? Here's the story told by the very people who worked on the immense Bajaj Auto account for years.
It was 1988, Bajaj Auto was the first big client that we handled, Prashant Godbole and I – it was a mighty account, and India’s No.1 two-wheeler brand.
I was just two years in the ad business, Prashant had been in the business a shade longer, but was already a whiz visualizer of sorts, our mentor/boss Kersey Katrak had teamed us up, as a copy-art duo - he had in turn been asked by Alyque Padamsee, to be National Creative Director of Lintas India - so there we were on the 15th floor of Express Towers, brainstorming on the brand.
The Bajaj portfolio, was immense and interesting, a two-wheeler for every price segment; at one end of the spectrum were the scooters, the Chetak and the Pushpak, the M80, a mini bike, occupied the centre and the top end was the Kawasaki RTZ motorcycle.