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Nestle-owned Maggi Noodles’ success in capturing the Indian imagination and taste has taken years.
Visualise bright yellow packaging and the words “2 minute” printed on it. Most people will say it is a Maggi instant noodle pack. Be it a local chai wala or a food stall vendor, at street corners or on highways, Maggi is often listed as a hot food they can serve.
Even on hikes and adventure camps, the pack of Maggi Noodles is a trusted companion for travellers. It has become a familiar taste and a recognizable aroma that is adored by Indians.
Eaten anytime, anywhere, it requires very little to cook a hot, quick and tasty snack. But Maggi Noodles’ success in capturing the Indian imagination, and indeed the taste has taken years.