Maggi’s two-minute strategy and how convenience and comfort combined

Visualise bright yellow packaging and the words “2 minute” printed on it. Most people will say it is a Maggi instant noodle pack. Be it a local chai wala or a food stall vendor, at street corners or on highways, Maggi is often listed as a hot food they can serve.

Even on hikes and adventure camps, the pack of Maggi Noodles is a trusted companion for travellers. It has become a familiar taste and a recognizable aroma that is adored by Indians.

Eaten anytime, anywhere, it requires very little to cook a hot, quick and tasty snack. But Maggi Noodles’ success in capturing the Indian imagination, and indeed the taste has taken years.