storyboard18 News

Top Storyboard18 News

Storyboard18 | Kellogg’s new campaign highlights importance of breakfast, Cleartrip reveals growth strategy

Jan 28, 2023 10:51 AM IST

Wavemaker India's Vishal Jacob: Our product is our people and transforming them becomes critical

Jan 25, 2023 6:52 AM IST

Bookstrapping: Ten books you must reach for in 2023

Jan 23, 2023 3:43 PM IST

How Shark Tank India gave startup brand TeaFit its biggest marketing lift

Jan 23, 2023 3:34 PM IST

Bookstrapping: Attention Span by Dr Gloria Mark

Jan 23, 2023 3:31 PM3 Min(s) Read

Weekly Shorts: Decoding seeding, the role of key opinion leaders in influencer marketing mix

Jan 23, 2023 3:30 PM6 Min(s) Read

Global brands make localisation their mantra to tap into $2.6bn Indian gaming market

Jan 23, 2023 3:28 PM5 Min(s) Read

Leo Burnett CEO aims to bring advantages of brands to benefit of society

Jan 21, 2023 7:11 PM2 Min(s) Read

Media Mavens: Work-life balance is passé, what one does today is work-life integration, says Carat India's Anita Kotwani

Jan 15, 2023 11:05 AM10 Min(s) Read

Weekly Shorts: How YouTube and its influencers stay relevant and at the top of their game

Jan 14, 2023 5:37 PM7 Min(s) Read

Jairam Sridharan, MD, Piramal Finance on the company's maiden ad campaign: Our aim is to create awareness

Jan 11, 2023 6:37 PM7 Min(s) Read

Media Mavens: The industry needs to start addressing the pay gap, says Monaz Todywalla of PHD India

Jan 11, 2023 7:53 AM9 Min(s) Read

Digital Marketing Mavericks: How Kinnect is connecting the dots for brands in the VUCA world

Jan 11, 2023 7:50 AM6 Min(s) Read

Motilal Oswal Group’s Raamdeo Agrawal: Goodwill takes 25 years to build, but takes 25 minutes to destroy

Jan 10, 2023 10:58 PM9 Min(s) Read

Storyboard18 | India is seen as an alternative to investments in China, says Sir Martin Sorrell

Jan 7, 2023 5:54 PM2 Min(s) Read

Deltatech Gaming CEO Shivanandan Pare: More skilled women playing Poker on platform, expect a 70:30 men to women ratio soon

Jan 1, 2023 8:55 AM7 Min(s) Read

Storyboard18: A look at what global brands said about Indian market in 2022

Dec 31, 2022 8:17 PM1 Min(s) Read

Brad Pitt to Ranveer Singh, Gucci to desi startups: Brands and consumers warm up to fluid fashion as gender stereotypes take backseat

Dec 31, 2022 10:47 AM7 Min(s) Read

BYJU's Divya Gokulnath on 2022: The year of lessons, resilience, and India’s reckoning

Dec 30, 2022 7:52 PM5 Min(s) Read

Media Mavens: Embracing advertising in a privacy-first world will become critical, says OMD India's Anisha Iyer

Dec 30, 2022 7:39 PM9 Min(s) Read

Seeing positive evolution of football among Indians: Fernando de Matos of Visa

Dec 24, 2022 3:43 PM2 Min(s) Read

Consumers are not necessarily drinking more, but they are drinking better: Diageo India CEO Hina Nagarajan

Dec 23, 2022 6:43 AM16 Min(s) Read

Infosys's global CMO Sumit Virmani explains why every business needs a digital marketing agenda

Dec 22, 2022 8:26 PM5 Min(s) Read

Pepsi's Saumya Rathor: We are building our muscle in the NFT space

Dec 22, 2022 12:13 PM5 Min(s) Read

Digital Marketing Mavericks: Publicis Groupe's Digitas India looks at marketing from a fresh lens

Dec 21, 2022 7:52 AM7 Min(s) Read

Weekly Shorts: How brands are using hybrid models for influencer collaboration

Dec 20, 2022 4:31 PM3 Min(s) Read

Wavemaker's global CEO Toby Jenner: Media and advertising have had a 'work hard, play hard' reputation

Dec 20, 2022 3:39 PM11 Min(s) Read

Simply Speaking from the FIFA World Cup 2022: Copo Del Mundo – Qatar emerges the winner

Dec 18, 2022 3:45 PM7 Min(s) Read

Bookstrapping: In conversation with Yuval Noah Harari, author of Sapiens and Unstoppable Us

Dec 18, 2022 11:35 AM5 Min(s) Read

New epicenters of influence are growing: Asmita Dubey, L’Oreal global marketing chief

Dec 15, 2022 1:41 PM11 Min(s) Read