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TRP Scam: What needs to change?

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Broadcast Audience Research Council (BARC) recently announced that it will suspend publishing of weekly individual data for all the news channels for a period of 8-12 weeks. This decision follows an allegation by Mumbai police investigation that the viewership ratings of three channels including Republic TV, Fakt Marathi and Box Cinema had been rigged in a bid to boost their target rating point (TRP) metric. This issue now known as a TRP scam has caused quite a storm in the media and the advertising industry. Storyboard caught up with Paritosh Joshi, Principal, Provocateur Advisory & Media Consultant, to discuss this issue and what needs to change.

Broadcast Audience Research Council (BARC) recently announced that it will suspend publishing of weekly individual data for all the news channels for a period of 8-12 weeks. This decision follows an allegation by Mumbai police investigation that the viewership ratings of three channels, including Republic TV, Fakt Marathi and Box Cinema, had been rigged in a bid to boost their target rating point (TRP) metric. This issue, now known as a TRP scam, has caused quite a storm in the media and the advertising industry.
Storyboard caught up with Paritosh Joshi, Principal, Provocateur Advisory & Media Consultant, to discuss this issue and what needs to change. He runs his own media consultancy and serves in various industry bodies including the disciplinary committee at BARC.
“Whether it is the readership study or the viewership study, an attempt of somebody to get an unfair advantage does not compromise the entire study. The studies are much larger,” he said.

Market Movers

CompanyPriceChng%Chng
Hindalco458.10 41.80 10.04
Tata Steel1,458.60 93.60 6.86
Bajaj Finserv14,599.05 628.50 4.50
SBI441.55 16.05 3.77
JSW Steel748.40 26.70 3.70
CompanyPriceChng%Chng
Tata Steel1,459.00 93.85 6.87
Bajaj Finserv14,590.45 625.20 4.48
SBI441.75 16.30 3.83
HCL Tech1,007.60 24.95 2.54
Sun Pharma703.25 15.70 2.28
CompanyPriceChng%Chng
Hindalco458.10 41.80 10.04
Tata Steel1,458.60 93.60 6.86
Bajaj Finserv14,599.05 628.50 4.50
SBI441.55 16.05 3.77
JSW Steel748.40 26.70 3.70
CompanyPriceChng%Chng
Tata Steel1,459.00 93.85 6.87
Bajaj Finserv14,590.45 625.20 4.48
SBI441.75 16.30 3.83
HCL Tech1,007.60 24.95 2.54
Sun Pharma703.25 15.70 2.28

Currency

CompanyPriceChng%Chng
Dollar-Rupee74.2850-0.0900-0.12
Euro-Rupee88.25500.04400.05
Pound-Rupee103.70500.17900.17
Rupee-100 Yen0.67830.00170.26