HomeStoryboard18 NewsStoryboard: Vivo wins back title sponsorship for IPL 2021

Storyboard: Vivo wins back title sponsorship for IPL 2021

Chinese smartphone maker Vivo, who had to back out as the title sponsor of the 2020 Indian Premier League (IPL) after the nationwide backlash post-Indo-China border stand-off, will return as the title sponsor of the IPL this season. As they return, what are their plans for this year’s IPL and how prepared are they if the tension escalates again? Nipun Marya, Head-Brand Strategy, Vivo discussed this in an interview with Storyboard.

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By Shibani Gharat  March 13, 2021, 10:47:30 AM IST (Updated)

Storyboard: Vivo wins back title sponsorship for IPL 2021
Chinese smartphone maker Vivo, who had to back out as the title sponsor of the 2020 Indian Premier League (IPL) after the nationwide backlash post-Indo-China border stand-off, will return as the title sponsor of the IPL this season.


Vivo had won the IPL title sponsorship rights for five years from 2018 to 2022 for a reported sum of Rs 2,190 crore. It was replaced by Dream11 as the title sponsor only for one season ahead of last year's IPL tournament due to a public outcry.

As they return, what are their plans for this year’s IPL and how prepared are they if the tension escalates again? Nipun Marya, Head-Brand Strategy, Vivo discussed this in an interview with Storyboard.

Watch the accompanying video for full interview.
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