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storyboard | IST

Storyboard: FCB is Adweek's Global Agency of the Year, Royal Enfield set to complete 120 years

Storyboard’s Ankita Saxena spoke to Carter Murray, FCB's Worldwide CEO and Rohit Ohri, Group Chairman and CEO, FCB India about winning big honours, turning adversity into opportunities, what are the advertisers demanding and how have they evolved their strategies to cater to changing demands. Ankita Saxena caught up with Shubhranshu Singh, Global Head – Marketing at Royal Enfield, to talk about the impact of COVID-19 on demand.

FCB has been selected by Adweek as its Global Agency of the Year. With Agency's continued growth, innovation and ability to quickly adapt in the face of the many challenges impacting the world this year, FCB has managed to bag accolades and awards at various platforms.
Storyboard’s Ankita Saxena spoke to Carter Murray, FCB's Worldwide CEO and Rohit Ohri, Group Chairman and CEO, FCB India about winning big honours, turning adversity into opportunities, what are the advertisers demanding and how have they evolved their strategies to cater to changing demands.
Royal Enfield is set to complete 120 years of its legacy in the coming New Year. Ankita Saxena caught up with Shubhranshu Singh, Global Head – Marketing at Royal Enfield, to talk about the impact of COVID-19 on demand for luxury bikes, how has their communication evolved with the changing consumer needs and how does RE build a case for itself, being an adventure and exploratory brand, at a time when other brands are talking about staying home and staying safe.
And on this week's Noticeboard, Storyboard has shortlisted Christmas ads from around the world that brought a smile to everyone's face.
Watch video for more...