At a time when most of the advertisers are shying away from advertising, Amul is one such brand that has kept the ball rolling.
Whether it's about dialing in the nostalgia by playing old Amul advertisements alongside shows such as Ramayana and Mahabharata to sponsoring the shows.
Amul is one such brand that is visible both on the consumer shelves and on different mediums.
In this episode of Storyboard, CNBC-TV18 discuss the impact of COVID-19 with RS Sodhi, managing director of Gujarat Cooperative Milk Marketing Federation Ltd’s (GCMMF).(Edited by : Jomy Jos Pullokaran)
First Published: May 2, 2020 8:39 PM IST