Business There has never been a better time to start a brand in India: Here is why Updated : May 30, 2019 05:28 PM IST The fashion and apparel category has seen an explosion of brands that have leveraged celebrity icons and influencers successfully. Customers in India are willing to pay more for brands that they aspire for and connect with. Subscribe to Moneycontrol PRO at just Rs.33/- per month for the first year. Use code SUPERPRO. Limited period offer. Available on Web and Android.